The journey towards a sustainable world is our greatest challenge. This book includesreports, analysis, and discussion of cutting-edge approaches to incorporating
sustainability importantly in the mix of organizational strategic elements. It includes
examples of "zero-footprint" production facilities, leveraging environmental and social
opportunities by projects, examining theories of excellence in sustainability through
appreciative inquiry, social entrepreneurship, closed-loop supply chain management
including reverse flows of products returned by end users, using triple bottom-line
measures of success implemented in various societal and political contexts, implementing
environmentally positive green technologies, new visions for making sustainability
sustainable, and innovations in diffusing learning throughout an organization's web of
stakeholders and admirers. Examples and cases are drawn from business, government, and not-for-profit sectors and intraand
inter-sectoral partnerships in the US, Canada, Australia, the Philippines, and Spain. Notable focal cases include the
airline industry, with its emerging space-rich aerotropolises as potentially sustainable communities and higher education.
These are at times supported by interviews that bring into focus positive learning experiences and high-point stories.