The Wide Lens
What Successful Innovators See That Others Miss
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ISBN-13:
9781591846291
Veröffentl:
2013
Erscheinungsdatum:
25.06.2013
Seiten:
304
Autor:
Ron Adner
Gewicht:
251 g
Format:
213x136x22 mm
Sprache:
Englisch
Beschreibung:
How can great companies do everything right-identify real customer needs, deliver excellent innovations, beat their competitors to market-and still fail?The truth is that many companies fail because they focus too intensely on their own innovations, while neglecting the ecosystems on which their success depends. In our increasingly interdependent world, winning requires more than just delivering on your own promises. It means ensuring that a host of partners-some visible, some hidden-deliver on their promises, too.
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