Customer Experience Analytics: The Key to Real-Time, Adaptive Customer Relationships
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ISBN-13:
9781583473443
Veröffentl:
2011
Erscheinungsdatum:
01.12.2011
Seiten:
160
Autor:
Arvind Sathi
Gewicht:
187 g
Format:
230x154x10 mm
Sprache:
Englisch
Beschreibung:
Through a series of case studies from a variety of industries to show how customer experience analytics (CEA) is reshaping business, this book explores the technologies available to help businesses create a competitive advantage and real-time relationship with customers. This book provides a program based in business values that appeal to senior management and a solution architecture that utilizes the fast, intelligent, and productive capabilities of CEA. Exploring the internet's impact on consumer power, this book reflects on the sophistication of business markets in multisupplier management, electronic gateways, and customer and product data across the supply hierarchy.
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