Starting Your Career as a Social Media Manager

Starting Your Career
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The explosion of social media sites like Facebook, Twitter, and LinkedIn has created a need for highly skilled practitioners: experts who not only are fluent in social media platforms but know how to use them strategically. This title offers advices making yourself marketable to potential employers using social media tools.
Autor: Mark Story
Mark Story is a blogger, guest columnist, and podcaster on the practical use of social media, and the director of new media at the United States Securities and Exchange Commission. He is the first-ever person to hold the role and has since 2008. Prior to the SEC, Story was a senior vice president at Fleishman-Hillard in Washington, DC, where he developed online public affairs, media, crisis, litigation and public relations programs for leading companies such as AT&T, Circuit City, EDS, Kroll Fraud Solutions, and and helped shape issue debates through coalition creation and management, grassroots and issue-based web campaigns. Also an educator, Mark has served as an assistant professor at the University of Maryland University College and taught at Georgetown University from 2007 to 2009, where he designed and developed courses on using social media for public relations and public affairs.

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Autor: Mark Story
ISBN-13 :: 9781581159257
ISBN: 1581159250
Erscheinungsjahr: 01.09.2012
Gewicht: 411g
Seiten: 249
Sprache: Englisch
Sonstiges: Taschenbuch, 233x154x20 mm
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