The Art of Digital Branding

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A wealth of tips and strategies for building a web presence that can increase revenue, improve customer relations, and boost brand loyalty.
Autor: Ian Cocoran
Ian Cocoran entered the field of industrial distribution after a successful ten-year spell in retail. In 2003, he became managing director of a leading industrial che icals business, the youngest ever appointed by the company. While Cocoran excels at business management and organizational change initiatives, his communication skills have led him to successful ventures in PR and media work. Cocoran has been reviewing corporate websites for brandchannel.com since its inception in 2001. He has worked as a senior manager and director with multinational organizations in the home improvement, pharmaceutical, well-being, fashion, and chemical industries. He lives in Sydney, Australia.

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Autor: Ian Cocoran
ISBN-13 :: 9781581158762
ISBN: 1581158769
Erscheinungsjahr: 01.11.2011
Verlag: ALLWORTH PR
Gewicht: 748g
Seiten: 272
Sprache: Englisch
Auflage Revised
Sonstiges: Taschenbuch, 226x152x23 mm
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