The Graphic Designer's Guide to Better Business Writing

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Visual-thinking graphic designers sometimes struggle to express themselves clearly and effectively in writing. Now there's help! "The Graphic Designer's Guide to Better Business Writing "teaches graphic designers how to write compelling business communications. Created especially to address the needs of graphic designers, this handy guide breaks the writing process down into simple, easy-to-understand stages and offers practical writing and presentation models that designers can put to use immediately. Real-life examples cover an array of essential topics: writing winning resumes and cover letters, landing accounts, writing polished letters and reports, creating design briefs, and much more. As a bonus, the authors include time-saving insider tricks of the trade, gleaned from interviews with design professionals and creative directors from across the country.
Autor: Ruth Cash-Smith, Barbara Janoff
Barbara Janoff has been teaching business communications for more than 20 years. She currently works at the Institute of Technology. Ruth Cash-Smith teaches business communications all over the world. She has published more than 70 articles in numerous publications.

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Autor: Ruth Cash-Smith
ISBN-13 :: 9781581154726
ISBN: 1581154720
Erscheinungsjahr: 01.05.2007
Verlag: ALLWORTH PR
Gewicht: 399g
Seiten: 273
Sprache: Englisch
Sonstiges: Taschenbuch, 227x174x15 mm
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