Branding for Nonprofits

 Taschenbuch
Besorgungstitel | Lieferzeit:3-5 Tage I
ISBN-13:
9781581154344
Einband:
Taschenbuch
Erscheinungsdatum:
01.01.2006
Seiten:
195
Autor:
Dk Holland
Gewicht:
352 g
Format:
229x152x11 mm
Sprache:
Englisch
Beschreibung:

Branding for Nonprofits provides the processes, tools, and thinking needed to brand or rebrand. Author DK Holland--a pioneer in the field--helps nonprofits approach the rebranding process with confidence and enthusiasm. Case studies reveal real-life situations in which nonprofits have successfully created branding opportunities out of dilemmas, creating a distinctinve, clear identity that furthers their mission. Inspiring and demystifying, this book is the essential tool for nonprofits seeking to communicate their important work in a bold voice.
- Addresses the connection between branding and fund-raising
- There are 1.6 million nonprofits in the United States. Stand out from the crowd!

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