Branding for Nonprofits

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Branding for Nonprofits provides the processes, tools, and thinking needed to brand or rebrand. Author DK Holland--a pioneer in the field--helps nonprofits approach the rebranding process with confidence and enthusiasm. Case studies reveal real-life situations in which nonprofits have successfully created branding opportunities out of dilemmas, creating a distinctinve, clear identity that furthers their mission. Inspiring and demystifying, this book is the essential tool for nonprofits seeking to communicate their important work in a bold voice.
- Addresses the connection between branding and fund-raising
- There are 1.6 million nonprofits in the United States. Stand out from the crowd!
Autor: Dk Holland
DK HOLLAND is a writer, strategist, and art director who has been developing award-winning programs that include branding, licensing, promotion, and product development for companies such as Mattel and Citicorp. A partner in the Pushpin Group until 2001, she is currently the principal of DK Holland, LLC, a communications consultancy that works exclusively with nonprofits. A trustee of the Alliance for Non-profit Governance, she teaches in the graduate school for non-profit management of the New School University (Milano).

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Autor: Dk Holland
ISBN-13 :: 9781581154344
ISBN: 1581154348
Erscheinungsjahr: 01.01.2006
Gewicht: 352g
Seiten: 195
Sprache: Englisch
Sonstiges: Taschenbuch, 229x152x11 mm
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