Internet Resources and Services for International Marketing and Advertising
A Global Guide
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ISBN-13:
9781573564076
Veröffentl:
2002
Einband:
HC gerader Rücken kaschiert
Erscheinungsdatum:
30.05.2002
Seiten:
368
Autor:
James R. Coyle
Gewicht:
888 g
Format:
260x183x24 mm
Sprache:
Englisch
Beschreibung:
The Internet has had a tremendous impact on worldwide advertising and marketing practices. This comprehensive guide provides information on the international marketing and advertising industries of over 150 countries and regions and includes over 2,000 Web sites containing free information on the subject. Also covered is information on many related marketing subspecialities including direct marketing, customer relationship management, graphic design, retailing, distribution, and packaging.Each Internet resource listed includes a title, a URL, and an annotation. Resources are indexed by Web site title, site sponsor, country, and subject.
PrefaceIntroductionGlobal Marketing and Advertising ResourcesAfricaAsiaAustralia and OceaniaEuropeNorth AmericaSouth AmericaWeb Site Title IndexWeb Site Sponors IndexCountry IndexSubject Index
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