Smudde, P: Public Relations as Dramatistic Organizing
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ISBN-13:
9781572739550
Seiten:
0
Beschreibung:
Examines an important public relations case in great depth over the 6-year period in the 1990s when it was managed: General Motors 1973-1987 C/K pickup trucks, which were alleged to have a defective fuel-system design. Lessons learned from this detailed, deeper examination of public relations offer valuable insights from an active bridging of theory and practice.
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