The World of Fashion, 4th edition, has been completely redesigned, updated, and is now in full color. This text is the essential source for students who want to understand the fashion industry. Starting with an introduction to the history of fashion and its evolving role within the global marketplace, this book provides in-depth coverage of the designing, manufacturing, and merchandising segments of the fashion apparel and textiles industries. Each chapter focuses on an aspect of the industry, from its history and the theory of design to product development, manufacturing, and merchandising.

Contents Introduction to Fashion - The Evolution of Fashion - Fashions: 1900 to the Present - The Powerful Consumer - Ever-Changing Fashion and Its Acceptance - The Multicultural Consumer & Fashion - Fashion in the Global Marketplace - Careers in Fashion The Producers of Raw Materials - The Textile Industry - Furs and Leather The Fashion Merchandise Industries - Apparel: Women's, Men's, and Children's - Intimate Apparel - Fashion Accessories - Details and Trimmings - Cosmetics and Fragrances - Home Fashions Designing and Manufacturing of Fashion - Apparel and Accessories - Fashion Forecasting for Designers and Manufacturers - Elements and Principles of Design and Developing a Fashion Collection - Apparel and Accessories Manufacturing - Outsourcing Fashion Design, Production, and Management Merchandising Fashion - Resident Buying Offices and Other Fashion Information Sources for Retailers - The Fashion Retailer - Advertising, Special Events, Publicity, and Visual Merchandising