Writing for the Fashion Business

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Contents - Instruction - The Business of Effective Communication - Writing in the Fashion Environment - Information and Application - Writing Techniques and Format for Stages in the Fashion Cycle - Publicity and Public Relations - Writing for the Fashion Trade and Consumer Magazines - Writing for Advertising, Mail Order, and Catalogs - Writing for Radio - Writing for Television - Web Writer: The Internet - Off the Page: Tips for Writing and Delivering Oral Presentations
Helps learn the how-to's of effective writing for fashion reports and forecasts, fashion show scripts, print ads, radio and television segments, public relations, catalogues, direct mail, trade and consumer magazines, and the Internet. This title features profiles of fashion industry professionals who use writing in their jobs.
Autor: Kristen K. Swanson, Judith C. Everett
Kristen K. Swanson and Judith C. Everett are both at Northern Arizona University.

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Autor: Kristen K. Swanson
ISBN-13 :: 9781563674396
ISBN: 1563674394
Erscheinungsjahr: 01.05.2008
Verlag: Bloomsbury Publishing PLC
Gewicht: 956g
Seiten: 624
Sprache: Englisch
Sonstiges: Taschenbuch, 228x179x36 mm, Illustrations
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