Perry's Department Store: A Product Development Simulation

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* Perry's Department Store's Trading Area * Data for Defining the Perry's Customer * Industry Research * Theme and/or Inspiration Board Presentations * Design and Concept Board Presentation * Specifications * Blank Work Sheets
This textbook simulates the product development experience of a buyer or product developer at Perry's, a fictional department store, while exposing students to the principles, concepts, knowledge, and skills needed for success in a real-world setting. Perry's Department Store: A Product Development Simulation covers the entire process of developing a new line of jeans, including defining the customer, conceptualizing the product line, selecting fabric and trims, and completing a spec pack. A CD-ROM is included and provides resources and worksheets to complete the simulation.
Autor: Rose J. Regni, Karen M. Guthrie
Karen M. Guthrie and Rose J. Regni teach at Virginia Commonwealth University

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Autor: Rose J. Regni
ISBN-13 :: 9781563673771
ISBN: 1563673770
Erscheinungsjahr: 01.03.2006
Gewicht: 517g
Seiten: 128
Sprache: Englisch
Sonstiges: Buch, 276x219x14 mm
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