The Third Edition of A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) guides readers through learning and mastering the techniques of this approach. The authors use their teaching experience to communicate the fundamentals of PLS-SEM with limited emphasis on equations and and symbols, relying on straightforward language instead.

PrefaceAbout the AuthorsChapter 1. An Introduction to Structural Equation Modeling Chapter Preview What Is Structural Equation Modeling? Considerations in Using Structural Equation Modeling Principles of Structural Equation Modeling PLS-SEM, CB-SEM, and Regressions Based on Sum Scores Considerations When Applying PLS-SEM Guidelines for Choosing Between PLS-SEM and CB-SEM Organization of Remaining Chapters Summary Review Questions Critical Thinking Questions Key Terms Suggested ReadingsChapter 2. Specifying the Path Model and Examining Data Chapter Preview Stage 1: Specifying the Structural Model Stage 2: Specifying the Measurement Models Stage 3: Data Collection and Examination Case Study Illustration-Specifying the PLS-SEM Model Summary Review Questions Critical Thinking Questions Key Terms Suggested ReadingsChapter 3. Path Model Estimation Chapter Preview Stage 4: Model Estimation and the PLS-SEM Algorithm Case Study Illustration-PLS Path Model Estimation (Stage 4) Summary Review Questions Critical Thinking Questions Key Terms Suggested ReadingsChapter 4. Assessing PLS-SEM Results-Part I: Evaluation of the Reflective Measurement Models Chapter Preview Overview of Stage 5: Evaluation of Measurement Models Stage 5a: Assessing Results of Reflective Measurement Models Case Study Illustration-Evaluation of the Reflective Measurement Models (Stage 5a) Summary Review Questions Critical Thinking Questions Key Terms Suggested ReadingsChapter 5. Assessing PLS-SEM Results-Part II: Evaluation of the Formative Measurement Models Chapter Preview Stage 5b: Assessing Results of Formative Measurement Models Case Study Illustration-Evaluation of the Formative Measurement Models (Stage 5b) Summary Review Questions Critical Thinking Questions Key Terms Suggested ReadingsChapter 6. Assessing PLS-SEM Results-Part III: Evaluation of the Structural Model Chapter Preview Stage 6: Structural Model Results Evaluation Case Study Illustration-Evaluation of the Structural Model (Stage 6) Summary Review Questions Critical Thinking Questions Key Terms Suggested ReadingsChapter 7. Mediator and Moderator Analysis Chapter Preview Mediation Moderation Case Study Illustration-Moderation Summary Review Questions Critical Thinking Questions Key Terms Suggested ReadingsChapter 8. Outlook on Advanced Methods Chapter Preview Importance-Performance Map Analysis Necessary Condition Analysis Higher-Order Constructs Confirmatory Tetrad Analysis Examining Endogeneity Treating Observed and Unobserved Heterogeneity Measurement Model Invariance Consistent PLS-SEM Summary Review Questions Critical Thinking Questions Key Terms Suggested ReadingsGlossaryReferencesIndex