Eleven Steps to Getting What You Want
Persuasion and Influence in the 21st Century
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ISBN-13:
9781538118139
Veröffentl:
2019
Einband:
HC gerader Rücken kaschiert
Erscheinungsdatum:
12.06.2019
Seiten:
178
Autor:
Charles U. Larson
Gewicht:
419 g
Format:
235x157x14 mm
Sprache:
Englisch
Beschreibung:
Being persuasive, getting others to come over to your side of the fence, can be intimidating. Some will never try, wondering if they are coming off as abrasive, pushy, or overly insistent. This work shows readers how they can be more persuasive and influential and feel good about it, how they can act ethically and still get what they want or need.
IntroductionChapter 1Establishing One's Persuasive Objectives and TacticsChapter 2Making a Lasting, Credible, Persuasive, and Ethical First ImpressionChapter 3Research Your Prospect¿s Wants, Needs, Job(s), Organizations, & Lifestyle(s)Chapter 4Create a Reciprocal Relationship Between You and Your Prospect(s)Chapter 5Persuade Others and Make Your Prospects Want to Believe in Your ProposalChapter 6Use ¿Social Proof¿ to Persuade the Prospect(s)Chapter 7Keeping Group and Interpersonal Discussions Relevant and ¿On Track¿Chapter 8Build Your Own CredibilityChapter 9Move to a DecisionChapter 10The Motivations for Taking ActionChapter 11Present Your Message in a CampaignChapter 12Calls to Action, the Ethics of Persuading and Influencing Others, and Promoting One¿s Skills
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