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Digital Marketing
ISBN-13:
9781529788402
Veröffentl:
2021
Seiten:
480
Autor:
Annmarie Hanlon
eBook Typ:
EPUB
eBook Format:
EPUB
Kopierschutz:
2 - DRM Adobe
Sprache:
Englisch
Beschreibung:
An unbiased, balanced guide to all aspects of digital marketing, from social media, mobile and VR marketing to objectives, metrics and analytics. Covering all aspects of digital marketing planning and the latest models, the book also offers a range of tools to help implement your own digital marketing plans and strategies.
Part 1: Digital Marketing EssentialsChapter 1: The Digital Marketing EnvironmentChapter 2: The Digital ConsumerPart 2: Digital Marketing Tools and ChannelsChapter 3: Email, Websites, SEO and Paid SearchChapter 4: Content MarketingChapter 5: Social Media MarketingChapter 6: Online CommunitiesChapter 7: Mobile MarketingChapter 8: Augmented, Virtual and Mixed RealityPart 3: Digital Marketing Strategy and PlanningChapter 9: Digital Marketing AuditsChapter 10: Digital Marketing Strategy and ObjectivesChapter 11: Digital Marketing PlanningPart 4: Digital Marketing ManagementChapter 12: Managing Resources and ReportingChapter 13: Digital Marketing Metrics and AnalyticsChapter 14: Integrating, Improving and Transforming Digital Marketing
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