*NOW FULLY UPDATED AND EXPANDED WITH SIX NEW CHAPTERS*

Part One: Consumer Identity WorkChapter One: Identity and Consumption - Joonas Rokka and Sofia UlverChapter Two: Family and Collective Identity - Amber M. Epp and Tandy Chalmers ThomasChapter Three: The Emotional and Affective Dimensions of Consumer Culture - Anil Isisag, Alev Pinar Kuruoglu and Domen BajdeChapter Four: Critical Reflections on Consumer Identity - David Crockett and Michelle F. WeinbergerPart Two: Marketplace CulturesChapter Five: Marketplace Cultures - Bernard Cova, Avi Shankar and Jack CoffinChapter Six: Social Distinction and the Practice of Taste - Zeynep Arsel and Jonathan BeanChapter Seven: Religion, Spirituality, and Consumption - Diego Rinallo and Jannsen SantanaChapter Eight: Glocalization of Marketplace Cultures - Gokcen Coskuner-Balli and Burçak ErtimurPart Three: The Socio-historic Patterning of ConsumptionChapter Nine: Social Class - Paul Henry and Olga KravetsChapter Ten: Gender(s), Consumption, and Markets - Luca M. Visconti, Pauline Maclaran and Shona BettanyChapter Eleven: Race and Ethnicity - Samantha N.N. Cross, Robert L. Harrison, Lisa Peñaloza, Rodrigo B. Castilhos and Kevin D. ThomasChapter Twelve: Global Mobilities - Zahra Sharifonnasabi, Marius K. Luedicke, Fleura Bardhi, and Ela VeresiuPart Four: Mass-Mediated Ideologies and Consumers' Interpretive StrategiesChapter Thirteen: Market Mythmaking and Consumer Culture - Craig J. Thompson, Eric J. Arnould and Ela VeresiuChapter Fourteen: Rethinking Consumer Resistance - Hunter Jones and Alan BradshawChapter Fifteen: What are Audiences and Why do they Matter? - Eileen Fischer, Marie-Agnes Parmentier, Cristel Russell and Hope SchauChapter Sixteen: Consumer Movements - Johanna Golnhoffer and Henri Weijo