Outlining the key themes, concepts and theoretical areas in the field, this book draws on contributions from prominent researchers to unravel the complexities of consumer culture by looking at how it affects personal identity, social interactions and the consuming human being.

Introduction: What is Consumer Culture Theory?Part 1: Consumption IdentityChapter 1: Consumers Volitional Identity Projects - Hope SchauChapter 2: Family & Collective Identity Projects - Amber Epp, Tandy ThomasChapter 3: Critical Reflections on Consumer Identity - Michelle Weinberger, David CrockettPart 2: Marketplace CulturesChapter 4: Consumption Tribes and Collective Performance - Bernard Cova, Avi ShankarChapter 5: Consumer Produced, Emergent & Hybrid Markets - Daiane Scaraboto, Eminegul KarababaChapter 6: Glocalization of Marketplace Cultures - Burçak Ertimur, Gokcen Coskuner-BalliPart 3: The Socio-Historic Patterning of ConsumptionChapter 7: Social Class - Paul Henry, Mary-Louise CaldwellChapter 8: Gender - Luca Visconti, Shona Bettany, Pauline MacLaranChapter 9: Ethnicity - Robert L. Harrison III, Kevin D. Thomas, Samantha N. N. CrossChapter 10: Global Mobilities - Fleura Bardhi, Marius LuedickePart 4: The Ideological Shaping of Consumption Practices and Consumers' Co-creative AppropriationsChapter 11: Neoliberalism and Consumption - Ela Veresiu, Markus GieslerChapter 12: Social Distinction and Practices of Taste - Zeynep Arsel, Jonathan BeanChapter 13: Consumer Resistance & Subaltern Consumption - Dominique Roux, Elif Izberk-BilginChapter 14: Conclusion