Taking readers from media students to media professionals, Introducing Media Practice brings together the 'why' and the 'how to' of media studies. It explains how adding theory to practice improves students' media projects, and shows them how to develop the kind of project skills they need for a career in the creative and media industries. With a clear, easy-to-follow structure, the book:

Introduction: Media Practice, Media Theory and Employability - The Relevance of Media Theory to Practical Projects and the WorkplaceChapter 1: Media Practice and Employability - From Project Skills to Real World SkillsChapter 2: Media Production Teams - Team Skills and Life SkillsChapter 3: Media Project Briefs - From Media Student to Media ProfessionalChapter 4: Reaching Your Audience - Media Practice, Production and ConsumptionChapter 5: Scripting Your Projects - Ideas, Forms and GenresChapter 6: Designing Your Projects - Media Practice and Mise-en-sceneChapter 7: Constructing Your Projects - The Technical Elements of Media PracticeChapter 8: Organising Media Production - Production Roles and AdministrationChapter 9: Editing Your Projects - Post-production, Sound Design and TypographyChapter 10: Exhibition and Distribution - Online Platforms, Festivals and ScreeningsChapter 11: Evaluating Your Media Projects - Critical Analysis and Reflection on Media Project WorkChapter 12: Employability and Media Practice - Becoming Career Ready!Glossary of Terms