What if you could harness the extraordinary power of your unconscious mind, which already determines so much of what you do, to achieve your goals?'Wendy Wood is the most thoughtful, innovative person who understands the role of habits in human behaviour. I can't imagine a better person writing this book'Dan Ariely, bestselling author of Predictably Irrational'No one has studied how habits form and direct behaviour better than Professor Wendy Wood. She has described how to change negative habits into positive versions better than anybody. She's the researcher best able to write the next big book on the topic'Robert Cialdini, author of Influence and Pre-Suasion'Fascinating and fun, this book will change a lot of lives'Cass R. Sunstein, Robert Walmsley University Professor at Harvard University, and author of How Change Happens'A huge achievement . . . extremely useful for people looking to make positive change in their life.'David Kessler, New York Times bestselling author of The End of Overeating and Capture

Unit - Part I: How We Really Are Chapter - 1: Persistence and Change Chapter - 2: The Depths Beneath Chapter - 3: Introducing Your Second Self Chapter - 4: What About Knowledge? Chapter - 5: What About Self Control? Unit - Part II: The Three Bases of Habit Formation Chapter - 6: Context Chapter - 7: Repetition Chapter - 8: Reward Chapter - 9: Consistency is for Closers Chapter - 10: Total Control Unit - Part III: Special Cases, Big opportunities, and the World Around Us Chapter - 11: Jump Through Windows Chapter - 12: The Special Resilience of Habit Chapter - 13: Contexts of Addiction Chapter - 14: Happy with Habit Chapter - 15: You Are Not Alone Section - i: Epilogue Section - ii: How to Stop Looking at Your Phone So Often Section - iii: Notes Section - iii: Bibliography Acknowledgements - iv: Acknowledgements Index - v: Index