Everybody wants to be successful. Why are some people more successful than others? It is not intelligence or knowledge that determines success. It is the ability to sell yourself, your ideas, and your products and services.

In every organization, there are salespeople making more than one million dollars per year. Those salespeople are the elite in their field, and they have learned the secrets to earn that kind of money with their skills even though they are selling to the same clients, the same products and services, in the same economy, and under the same conditions.


The author, Norman Meier, used to be one of those salespeople, and in this book, he will reveal the secrets that helped him to be part of the million-dollar club.


Sales and marketing is the foundation for every business success. In this book, you will learn to apply human psychology and behavior so that you can position your products in the best possible way. You will learn why and how people make buying decisions, how to further develop your communication skills, learn new and powerful sales techniques, how to positively influence other people, and how to create the perfect marketing message.


Interestingly, most people function based on the same principles and psychological patterns. We all have similar motivations, behavioral patterns, emotions, and thoughts. Once you have understood all these psychological factors and principles, the world will never be the same.


You will also learn why top salespeople have a different mental attitude, how they plan their activities, and what strategies they use to be more successful than others.


If you are an entrepreneur or businessperson, you need to understand the main marketing principles so that your messages and strategies will trigger buying signals. You will learn the most effective marketing principles so that you can become a specialist in human behavior and know how to motivate people to make a buying decision.