Selling Out
Culture, Commerce and Popular Music
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ISBN-13:
9781501339318
Veröffentl:
2020
Erscheinungsdatum:
06.08.2020
Seiten:
200
Autor:
Bethany Klein
Gewicht:
304 g
Format:
230x152x11 mm
Sprache:
Englisch
Beschreibung:
The relationship between popular music and consumer brands has never been so cosy. Product placement abounds in music videos, popular music provides the soundtrack to countless commercials, social media platforms offer musicians tools for perpetual promotion, and corporate-sponsored competitions lure aspiring musicians to vie for exposure. Activities that once attracted charges of 'selling out' are now considered savvy, or even ordinary, strategies for artists to be heard and make a living. What forces have encouraged musicians to become willing partners of consumer brands? At what cost? And how do changes in popular music culture reflect broader trends of commercialization?Selling Out traces the evolution of 'selling out' debates in popular music culture and considers what might be lost when the boundary between culture and commerce is dismissed as a relic.
Invites broader debates about commercialization, privatization and corporate power
AcknowledgementsIntroduction1. Popular music for art's sake2. Popular music as big money3. Alternative goes mainstream4. A different kind of selling out5. Popular music in advertising6. Promotion in popular music7. Popular music and beyondReferencesIndex
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