This book highlights the unique problems shared by all technologists across knowledge-intensive fields, and how to overcome the most predictable obstacles faced by technology entrepreneurs. It demystifies the process of commercializing advanced products that require a high degree of specialized knowledge. Typically, these are "disruptive technologies" with the potential to revolutionize whole industries. This book will simplify the launch of high-tech ventures such as pharmaceuticals, genetic and biotechnology products, wireless devices, fuel cells, and minimally invasive medical devices.

Development on a Shoestring. Risk is a Four Letter Word. The Innovation Imperative. Development on a Shoestring. Funding a Knowledge-Intensive Product. Government Grants for Small Businesses. SBIR and STTR. Proof of Principle Strategies. Overcoming Regulatory Hurdles. Market Research on a Shoestring. Competitive Intelligence. Establishing your Technical Team. Managing Managers. Strategic Planning for Startups. How to Think like an Executive. Classical Initial Decisions. Partnership or Proprietorship. Pros and Cons of Virtual Organizations. Strategic Alliance or Go it Alone? Make vs Buy Decisions. Core Competencies. Patenting vs Trade Secrets. Technical vs Customer Focus. Strategic Pricing Strategies. Initial Funding: FFFs, Angels or Venture Capital. Legal Considerations. Is there a Business Incubator in your future? The Cavalry to the Rescue: The Bayh-Dole Act. What is your Company worth? Licensing and Tech Transfer Basics. CRO Agreements: Can you handle the Truth? Product Launch. Product Lifecycle. Funding a Knowledge-Intensive Product. Proof of Principle Strategies. Overcoming Regulatory Hurdles. Lethal Launch Mistakes. National or International Rollout. Underpromise or Overdeliver. Pricing Strategies. Realistic Sales Budgets. How much Inventory to. Commercializing Pharmaceutical Products. Commercializing Medical Devices. Commercializing High-Tech Products. Supply Chain Distribution. Fulfillment and Distribution. Pathways to Profitability. Practical Methodology for Product Commercialization. Avoiding Land Mines. Product Introduction: Lean Principles. Appendix. Ready-to-Use Legal Forms. Glossary.