This book examines content analytic, attitudinal, and behavioral claims about image repair and its effect to advance the surrounding discourse.

Chapter 1: Effects of Image Repair StrategiesWilliam L. BenoitChapter 2: Examining the Impact of Message Strategy on Organizational ImagePatric R. Spence, Kenneth A. Lachlan, and Leah M. Omilion-HodgesChapter 3: Exploring the Alignment of Image Repair Tactics to Audience TypeJohn Gribas, James R. DiSanza, Nancy J. Legge, Karen Hartman, and Casey SanteeChapter 4: Crisis Communication Effectiveness: The Roles of Relationship History and CompassionChristopher CaldieroChapter 5: An Empirical Test of Image Restoration StrategiesJ. D. Blosenhauser, Grant Cos, and Tracy R. WorrellChapter 6: 'I'm Sorry' is Hard to Say for Lance Armstrong"Michel Haigh and Lauren AlwineChapter 7: Responding to Criminal Accusations: An Experimental Examination of Aqib Talib's 2011 Aggravated Assault CaseKenon A. Brown and Natalie A. BrownChapter 8: Measuring the Enactment of IRT Via Social Media: What are Organizations and Stakeholders Saying During Crisis?Lisa V. ChewningChapter 9"Joker's Remorse: An Examination of Failed Humor and Image Repair"Ryan R. MontagueChapter 10: Rejecting Parenthood: The Use and Effectiveness of Accounts in Defending Voluntary ChildlessnessJeff Halford