If you want to convince your organization to conduct a web performance upgrade, this concise book will strengthen your case. Drawing upon her many years of web performance research, author Tammy Everts uses cases studies and other data to explain how web page speed and availability affect a host of business metrics. Youll also learn how our human neurological need for quick, uncomplicated processes drives these metrics.Ideal for managers, this books case studies demonstrate how Walmart, Staples.com, Mozilla, and other organizations significantly improved conversion rates through simple upgrades. Find out why happy customers return, while frustrated users can send your metricsand your domaininto a tailspin.Youll explore:What happens neurologically when people encounter slow or interrupted processesHow page speed affects metrics in retail and other industries, from media sites to SaaS providersWhy internal applications are often slower than consumer apps, and how this hurts employee morale and productivityCommon performance problems and the various technologies created to fight themHow to pioneer new metrics, and create an organizational culture of performance