Beacon Technologies

What You Need To Know To Develop, Design, & Deploy in the Beacosystem
 Book
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ISBN-13:
9781484218884
Einband:
Book
Erscheinungsdatum:
17.06.2016
Seiten:
392
Autor:
Stephen Statler
Gewicht:
839 g
Format:
256x182x27 mm
Sprache:
Englisch
Beschreibung:

Discusses the significant standards that a developer will want to conform to


Learn the key standards-iBeacon, Eddystone, Bluetooth 4.0, and AltBeacon-and how they work with other proximity technologies. Then build your understanding of the proximity framework and how to identify and deploy the best solutions for your own business, institutional, or consulting needs.Proximity technology-in particular, Bluetooth beacons-is a major source of business opportunity, and this book provides everything you need to know to architect a solution to capitalize on that opportunity.
What You'll Learn
Understand the disruptive implications of digital-physical convergence and the new applications it makes possible

Review the key standards that solutions developers need to understand to capitalize on the business opportunity of proximity technology

Discover the new phenomenon of beacon networks, which will be hugely significant in driving strategic decisions and creating wealth

See other technologies in the proximity ecosystem catalyzed by and complementary to Bluetooth beacons, including visual light communication, magnetic resonance, and RFID

Examine the Beacosystem framework for analyzing the proximity ecosystem




Who This Book Is For
Solutions architects of all types-venture capitalists, founders, CEOs, strategists, product managers, CTOs, business developers, and programmers

Stephen Statler is a writer, public speaker, and consultant working in the beacon ecosystem. He trains and advises retailers, venue owners, VCs, as well as makers of beacon software and hardware, and is a thought leader in the beacosystem community. Previously he was the Senior Director for Strategy and Solutions Management at Qualcomm's Retail Solutions Division, helping to incubate Gimbal, one of the leading Bluetooth beacons in the market. He is also the CEO of Cause Based Solutions, creators of Give the Change, democratizing philanthropy, enabling non-profit supporters to donate the change from charity branded debit cards, and developer of The Good Traveler program.
Contributors:

Anke Audenaert, CEO, Favrit
John Coombs, CEO, Rover Labs
Theresa Mary Gordon, Co-Founder, tapGOconnect
Phil Hendrix, Director, immr
Kris Kolodziej, President, IndoorLBS
Patrick Leddy, CEO, Pulsate
Ben Parker, VP Business Development, AccelerateIT
Mario Proietti, CEO, Location Smart
Ray Rotolo, SVP OOH, Gimbal
Kjartan Slette, COO, Unacast
Jarno Vanto, Partner, Borenius Attorneys LLP
David Young, Chief Engineer, Radius Networks
Foreword by Asif Khan, President LBMA

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