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Financial Public Relations
ISBN-13:
9781483105710
Veröffentl:
2014
Einband:
Web PDF
Seiten:
200
Autor:
Pat Bowman
eBook Typ:
PDF
eBook Format:
EPUB
Kopierschutz:
2 - DRM Adobe
Sprache:
Englisch
Beschreibung:
Financial Public Relations tackles the areas of concerns in the practice of financial communications. The book is comprised of 13 chapters; each chapter deals with the issues faced by public relations professionals. The coverage of the text includes the company's relationship to various parties (media, investors, and employees); the ethical concerns of the financial services industry; and the implications of the internationalization of financial markets. The book also discusses the pros and cons of an in-house public relations staff and consultants. Case studies of four different companies that encountered a public relations issue are also included. The book will be most useful to the practitioners of public relations from different industries. Other readers will find great insight in the text regarding the inner working of financial public relations.
ForewordContributorsIntroductionChapter 1 Media RelationsChapter 2 Investor Relations Professionals and Institutions Private InvestorsChapter 3 Annual ReportsChapter 4 Internal CommunicationChapter 5 Marketing Financial ServicesChapter 6 Regulation of the Financial Services IndustryChapter 7 The Ethical JungleChapter 8 Stock Exchange Listings, Mergers and AcquisitionsChapter 9 Crisis ManagementChapter 10 International DimensionsChapter 11 The Role of Corporate Identity in Managing ChangeChapter 12 Measuring OpinionChapter 13 Consultants or In-House: Roles and RelationshipsCase Studies 1 The Flotation of Welcome 2 A Watershed in Takeover Defense 3 A New Identity for Akzo 4 The Strength of ForteFurther ReadingIndex
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