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Handbook of Financial Public Relations
ISBN-13:
9781483102740
Veröffentl:
2014
Einband:
Web PDF
Seiten:
192
Autor:
Pat Bowman
eBook Typ:
PDF
eBook Format:
EPUB
Kopierschutz:
2 - DRM Adobe
Sprache:
Englisch
Beschreibung:
Handbook of Financial Public Relations provides a guide in the various aspects of financial public relations. The book is comprised of 13 chapters that cover different concerns in public relations. The coverage of the text includes topics such as media and investor relations; internal communications; and regulation of the financial services industry. The book also discusses the ethics involved; international dimensions; and the role of corporate identity in managing change. Four case studies are also presented. The text will be of great use to public relations practitioner in the finance industry.
ForewordContributorsIntroduction1 Media Relations2 Investor Relations Professionals and Institutions Private Investors3 Annual Reports4 Internal Communication5 Marketing Financial Services6 Regulation of the Financial Services Industry7 The Ethical Jungle8 Stock Exchange Listings, Mergers and Acquisitions9 Crisis Management10 International Dimensions11 The Role of Corporate Identity in Managing Change12 Measuring Opinion13 Consultants or In-House: Roles and RelationshipsCase Studies 1 London's Biggest Private Issue 2 A Watershed in Takeover Defence 3 Balancing a Company's Share Register 4 A New Identity for AkzoFurther ReadingIndex
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