The cultural politics creating and consuming Latina/o mass media. Just ten years ago, discussions ofLatina/o media could be safely reduced to a handful of TV channels, dominatedby Univision and Telemundo. Today, dramatic changes in the global politicaleconomy have resulted in an unprecedented rise in major new media ventures forLatinos as everyone seems to want a piece of the Latina/o media market. Whilecurrent scholarship on Latina/o media have mostly revolved around importantissues of representation and stereotypes, this approach does not provide theentire story.In Contemporary Latina/o Media,Arlene Dávila and Yeidy M. Rivero bring together an impressive range of leadingscholars to move beyond analyses of media representations, going behind thescenes to explore issues of production, circulation, consumption, and politicaleconomy that affect Latina/o mass media. Working across the disciplines ofLatina/o media, cultural studies, and communication, the contributors examinehow Latinos are being affected both by the continued Latin Americanization ofgenres, products, and audiences, as well as by the whitewashing of ?mainstream?Hollywood media where Latinos have been consistently bypassed. While focusingon Spanish-language television and radio, the essays also touch on the state ofLatinos in prime-time television and in digital and alternative media. Using atransnational approach, the volume as a whole explores the ownership,importation, and circulation of talent and content from Latin America, placingthe dynamics of the global political economy and cultural politics in theforeground of contemporary analysis of Latina/o media.

Part I. Production1. Corporate Transnationalism: The US Hispanic and 21
Latin American Television Industries
Juan Piñón
2. Converging from the South: Mexican Television in the 44
United States
Rodrigo Gómez, Toby Miller, and André Dorcé
3. NuvoTV: Will It Withstand the Competition? 62
Henry Puente
4. One Language, One Nation, and One Vision: 82
NBC Latino, Fusion, and Fox News Latino
Christopher Joseph Westgate
5. The Gang's Not All Here: The State of Latinos in 103
Contemporary US Media
Frances Negrón-Muntaner
6. Latinos at the Margins of Celebrity Culture: 125
Image Sales and the Politics of Paparazzi
Vanessa Díaz
Part II. Circulation, Distribution, Policy
7. Anatomy of a Protest: Grey's Anatomy, Colombia's 149
A corazón abierto, and the Politicization of a Format
Yeidy M. Rivero

8. Colombianidades Export Market 169
Omar Rincón and María Paula Martínez
9. The Role of Media Policy in Shaping the US Latino 186
Radio Industry
Mari Castañeda
10. Lost in Translation: The Politics of Race and Language 206
in Spanish-Language Radio Ratings
Dolores Inés Casillas
11. The Dark Side of Transnational Latinidad: 223
Narcocorridos and the Branding of Authenticity
Hector Amaya
Part III. Cultural Politics
12. "No Papers, No Fear”: DREAM Activism, New Social 245
Media, and the Queering of Immigrant Rights