Dedicated to the growing field of food and drink tourism and culinary engagement, Sally Everett offers a multi-disciplinary approach to the subject, embracing theories and examples from numerous subject disciplines.
Through a combination of critical theory reflections, real-life case studies, media excerpts and activities, examples of food and drink tourism around the world as well as a focus on employability, Food and Drink Tourism provides a comprehensive & engaging resource on the growing trend of food motivated travel & leisure.

Suitable for any student studying tourism, hospitality, events, sociology, marketing, business or cultural studies.

Introduction (an appetiser)PART I: THE GROWTH AND DEVELOPMENT OF FOOD AND DRINK TOURISM1. What is food and drink tourism?2. A history of culinary exploration and food tourism3. Identity development and the cultural dimension of food and drink4. Niche tourism and the growth of food-inspired travel5. The globalisation and localisation of food and drink6. Food, tourism and agricultural policy7. Wine Tourism and the development of 'winescapes'PART II: THE PROMOTION AND BRANDING OF FOOD AND DRINK TOURISM8. Marketing and branding food and drink tourism9. The role of media and social media in promoting food and drink tourism10. Managing food tourism: on-site marketing and interpretation11. Food assurance schemes, organisations and initiativesPART III: FOOD AND DRINK ATTRACTIONS AND EVENTS12. The transformation of place through food and drink13. Food and drink festivals, events and markets14. Food- and drink-inspired events: the weird and wonderful15. Following food and drink: tours, trails and routes16. Food and drink visitor attractions17. Beverage tourism: drinking to experience people and place18. The role of food and drink tourism in sustainable development19. When consumers become producers20. The food and drink tourism supply chain21. Local food and drink in the hospitality industry22. The future of food and drink tourism