An introductory overview of the fundamentals in managing events, preparing students for a future career in events management and hospitality.

PART ONE: EVENTS CONCEPTS AND MANAGEMENTChapter 1: Introduction to Events ManagementChapter 2: Events Destinations and ManagementChapter 3: Event EntrepreneurshipChapter 4: Human Resource ManagementPART TWO: EVENTS FINANCE AND LAWChapter 5: Financial Management in the Events IndustryChapter 6: Costing, Pricing and Capital in Events IndustryChapter 7: Project Management and FinancingChapter 8: Legal, Security, Safety and Risk ManagementPART THREE: EVENTS MARKETING AND MEDIAChapter 9: Event SponsorshipChapter 10: Marketing Process, Communications and Public RelationsChapter 11: Brand Co-creation and Social MediaChapter 12: New Multimedia Technology for Events OrganizersPART FOUR: EVENTS PREPARATION AND OPERATIONChapter 13: Events Assessing, Planning and MonitoringChapter 14: Event LogisticsChapter 15: Event Production, Design and LightingChapter 16: Crowd Control and Crowd DynamicPART FIVE: EVENTS TRENDS AND ISSUESChapter 17: Expos, Conferences and ConventionsChapter 18: Sustainable Festivals and EventsChapter 19: Long-Term Legacy and ImpactsChapter 20: The Future of the Events Industry