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Hospitality Management
Beschreibung:
An innovative and cross-cutting approach to Hospitality that examines the fundamentals of the subject in a concise and commendable way. Roy Wood's academic and practitioner expertise is brought to bear on this succinct synthesis of the subject that will quickly become a must read for all students and academics in the hospitality area. - Professor Stephen J. Page, Bournemouth University Hospitality Management: A Brief Introduction is designed for undergraduate and postgraduate students studying hotel and hospitality management and hospitality studies.
Chapter 1: Where are we going? The nature of hospitality managementChapter 2: What kind of industry? Structure, strategy and the nature of the hospitality industryChapter 3: A people business? Human resources in the hospitality sectorChapter 4: Is your room alright? Accommodation management in hospitalityChapter 5: Are you enjoying your meal? Food and beverage management in hospitalityChapter 6: Would you like to join our customer loyalty programme? Marketing and consumption in hospitalityChapter 7: Can I speak to whoever's in charge? The role of management in hospitalityChapter 8: So you give degrees to waiters? Hospitality management educationChapter 9: Conclusion: the proof of the pudding?
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