Shortlisted for the Business Book Awards 2022In the modern age of authenticity and transparency, consumers are no longer content with brands that are dismissive of, or even apathetic to, sustainability. Brands are now expected to convey understanding and concern when it comes to matters such as climate change, carbon footprints and employee welfare. Most importantly of all, they must be genuinely committed to these standpoints - remaining consistent and proactive in their principles. With the rise of more conscious consumers and the belief-driven buyer, organizations ignore sustainability and the spirit of 'doing good' at their own peril.From three marketing experts with decades of experience between them, Sustainable Marketing delivers the new benchmark for modern marketing. This book clarifies the importance of the sustainable approach before providing a comprehensive guide to implementing, driving and maintaining these practices in any organization. A must-read for any business leader or marketing executive, this is a unique and fascinating blend of academic research and practical case studies that will kick-start and inspire sustainable initiatives.

Preface CHAPTER ONE: Where are we ... situation analysis CHAPTER TWO: Sustainability and Leadership CHAPTER THREE: The Importance of Stakeholder EngagementCHAPTER FOUR: Sustainable Supply Chain Management CHAPTER FIVE: Beyond Corporate Social Responsibility CHAPTER SIX: Reducing Waste in The Workplace CHAPTER SEVEN: Plastic: Reduce, Reuse, Recycle CHAPTER EIGHT: Climate Change and the Carbon ChallengeCHAPTER NINE: Sustainable Energy CHAPTER TEN: Sustainable Yet Innovative Packaging CHAPTER ELEVEN: The Importance of Effective PartnershipsCHAPTER TWELVE: Summary and Next Steps Afterword Appendix 1 - Marketing sustainability action plan Appendix 2 - Full interview with Sarah Walker-Smith Glossary Index