A guide to the key knowledge, practice and skill areas of design management, focusing on the strategy, process and implementation involved.

A guide to the key knowledge, practice and skill areas of design management, focusing on the strategy, process and implementation involved in the management of design.

Introduction Context What is Design Management? Why is Design Management Important? The Design Management Timeline. PART ONE - MANAGING THE DESIGN STRATEGY Knowledge Identifying Opportunities for Design; Understanding the Audience and Market; Interpreting Client and Customer Needs; Auditing the Use of Design; Establishing the Design Strategy; Promoting and Selling the Design Strategy; Planning for Long-term Growth Practice Case Study - The Argus3 Thermal Imaging Camera; Case Study - Camper; Interview - Dr Chris Luebkeman; Interview - Darryl Feldman. Key Skills Managing Client Relations; Guiding Design Decisions; Developing Good Working Relationships; Verbal Communication. PART TWO - MANAGING THE DESIGN PROCESS Knowledge Giving Form to Business Strategy; Increasing Awareness with Design; Expressing the Brand through Design; Initiating Design Projects; Design Methods; Design Processes; Competitive Advantage Through Design. Practice Case Study - Kajima Design Europe; Case Study - The Honda Zoomer; Interview - Mat Hunter; Interview - Brian Smith. Key Skills Managing Creative Teams; Facilitating the Design Process; Developing Collaborative Cultures; Visual Communication. PART THREE - MANAGING THE DESIGN IMPLEMENTATION Knowledge The Project Management Process; Project Management in Practice; Social and Environmental Responsibilities; Design Policies, Procedures and Guidelines; Translating Global Design into Local Design; Measuring the Success of Design; Reviewing and Revising the Design Strategy. Practice Case Study - FooGo/The Formation; Case Study - The Silken Group; Interview - Colum Lowe; Interview - Lynne Elvins. Key Skills Management and Leadership; Leading and Advocating Design; Written Communication. Appendix 18 Views on Design Management; Further Resources Glossary Index