Contagious Metaphor

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An innovative interdisciplinary exploration of metaphors of contagion in language and culture.
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Acknowledgements Introduction: Due Preparations 1. Contagious metaphor 2. Pestilence and poison winds: Literary contagions and the endurance of miasma theory 3. The French fin de si cle and the birth of social contagion theory 4. The contagion of example 5. Infectious ideas: Richard Dawkins, meme theory, and the politics of metaphor 6. Networks of contagion Bibliography Index
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The metaphor of contagion pervades critical discourse across the humanities, the medical sciences, and the social sciences. It appears in such terms as 'social contagion' in psychology, 'financial contagion' in economics, 'viral marketing' in business, and even 'cultural contagion' in anthropology. In the twenty-first century, contagion, or 'thought contagion' has become a byword for creativity and a fundamental process by which knowledge and ideas are communicated and taken up, and resonates with Andr Siegfried's observation that 'there is a striking parallel between the spreading of germs and the spreading of ideas'. In Contagious Metaphor, Peta Mitchell offers an innovative, interdisciplinary study of the metaphor of contagion and its relationship to the workings of language. Examining both metaphors of contagion and metaphor as contagion, Contagious Metaphor suggests a framework through which the emergence and often epidemic-like reproduction of metaphor can be better understood.
Autor: Peta Mitchell
Peta Mitchell is Senior Lecturer in the School of English, Media Studies, and Art History at the University of Queensland, Australia, and author of Cartographic Strategies of Postmodernity (Routledge, 2008).

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Autor: Peta Mitchell
ISBN-13 :: 9781472521620
ISBN: 1472521625
Erscheinungsjahr: 27.03.2014
Verlag: BLOOMSBURY ACADEMIC
Gewicht: 299g
Seiten: 208
Sprache: Englisch
Sonstiges: Taschenbuch, 234x156x11 mm
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