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Intelligent Support Systems for Marketing Decisions
ISBN-13:
9781461511472
Veröffentl:
2012
Seiten:
514
Autor:
Nikolaos F. Matsatsinis
Serie:
54, International Series in Operations Research & Management Science
eBook Typ:
PDF
eBook Format:
EPUB
Kopierschutz:
1 - PDF Watermark
Sprache:
Englisch
Beschreibung:
Intelligent Support Systems for Marketing Decisions examines new product development, market penetration strategies, and other marketing decisions utilizing a confluence of methods, including Decision Support Systems (DSS), Artificial Intelligence in Marketing and Multicriteria Analysis. The authors systematically examine the use and implementation of these methodologies in making strategic marketing decisions.
I - Marketing Decisions.- 1 Decision Analysis and Support.- 2 The Structure of Marketing Decisions.- 3 Strategic Marketing Decisions.- II - Intelligent Support Systems.- 4 Information Systems.- 5 Decision Support Systems.- 6 Advanced Decision Support Systems.- 7 Intelligent Decision Support Methods.- 8 Intelligent Decision Support Systems in Marketing.- 9 New Product Development Methodology.- 10 Analysis and Design of MARKEX.- 11 Applications in Marketing.- References.
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