According to the study conducted by Gallup Organization, only a minority of Americans experience consistent normative motivation for engaging with other people's children. Social norms theory suggests that adults are more likely to get deeply involved if that involvement is viewed as highly important, and if they perceive a social expectation to do so.

1. Adults' Real Relationships with Young People.- 2. Parents, Other Adults, and Responsibility for Positive Child and Youth Development.- 3. The Nature and Operation of Social Norms.- 4. How Content and Culture Influence Adults' Sense of Reasonable Responsibility for Young People.- 5. Personal and Collective Action to Raise Healthy, Caring, Competent Young People: Defining Reasonable Responsibilities and Expectations for All Adults.- 6. Engagement with Kids: An American Consensus on Core Adult Actions.- 7. Normative Fragmentation: The Disappearance of Consensus.- 8. Multiple Normative Americas: The Differences among Us.- 9. Strategies for Increasing Adult Engagement with Other People's Kids.- Appendix A: Study Methodology.- Appendix B: Forced-Choice National Survey Questions.- Appendix C: Hypothetical Situations Posed for In-Depth Interviews.- Appendix D: Sampling Tolerance.- References.- About the Author.