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Social Media Audit
ISBN-13:
9781461436034
Veröffentl:
2012
Seiten:
106
Autor:
Urs E. Gattiker
Serie:
SpringerBriefs in Computer Science
eBook Typ:
PDF
eBook Format:
EPUB
Kopierschutz:
1 - PDF Watermark
Sprache:
Englisch
Beschreibung:
Social media has drastically improved the way we can reach target audiences and serve our customers. Like its financial counterpart, the social media audit (SMA) can be described as a formalized review of anorganization's social media activities. However, contrary to financial audits, social media audits are not guided by government regulations or a set of professional rules and standards.
Introduction.- Cost Analysis: Facebook and Google Plus.- Preparing for the Social Media Audit.- Scope and Focus of the Social Media Audit.- Develop and Manage Process.- Governance, Compliance and Maintenance of the Process.- Evaluating the Process - Quality Assurance.- Continuous Improvement.- Conclusion.
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