Service Design and Delivery

 Paperback

122,72 €*

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ISBN-13:
9781461428565
Veröffentl:
2013
Einband:
Paperback
Erscheinungsdatum:
28.05.2013
Seiten:
192
Autor:
Mairi Macintyre
Gewicht:
300 g
Format:
235x155x11 mm
Serie:
Service Science: Research and Innovations in the Service Economy
Sprache:
Englisch
Beschreibung:

Service Design and Delivery provides a comprehensive overview of the increasingly important role played by the service industry. Focusing on the development of different processes employed by service organizations, the book emphasizes management of service in relation to products. It not only explores the complexity of this relationship, but also introduces strategies used in the design and management of service across various sectors, highlighting where tools, techniques and processes applicable to one sector may prove useful in another. The implementation methods introduced in the book also illustrate how and why companies can transform themselves into service organizations.While the book is primarily intended as a text for advanced-level courses in service design and delivery, it also contains theoretical and practical knowledge beneficial to both practitioners in the service sector and those in manufacturing contemplating moving towards service delivery.
Lays the groundwork for a universal presentation of the term service
Understanding Services and the Customer Response.- Goods, Products and Services.- The IBM Story.- Rethinking Lean Service.- Transformations Path of the ICI Explosive Business.- Shifting from Production to Service to Experience-based Operations.- Complex Deployed Responsive Service.- A Multi-organisational Approach to Service Delivery.- Through Life Costing.- The Practitioner View.- Are You Being Served?

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