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From Imagination to Innovation
ISBN-13:
9781461408543
Veröffentl:
2011
Seiten:
131
Autor:
A. Coskun Samli
eBook Typ:
PDF
eBook Format:
EPUB
Kopierschutz:
1 - PDF Watermark
Sprache:
Englisch
Beschreibung:
It is impossible to measure the full economic and psychological benefits of the sewing machine, the polio vaccine, or the Internet. What we know is that these products have changed our lives for the better, generating net benefits well beyond the metric of corporate profits. As forces such as financial market volatility and fragmented markets demonstrate the fragility of the global economy, the imperative to develop products and services that contribute to the well-being of the many-rather than the few-is more pronounced than ever.
Introduction.- From Imagination to Creativity.- Innovation, Innovation, Innovation.- Road to Innovation.- Thinking Outside of the Box.- Existing Demand Versus Unexisting Demand.- Putting Imagination to Work.- The Drive to Innovate.- Developing Learning Oraganizations.- How Do We Diffuse Our Innovation.- Principles of Delveloping a New Product Strategy.- Futuristic Portfolio is a Necessity.- Future Belongs to Those with Imagination.- A Future Full of Innovations.- Generating a Culture of Innovation in the U.S..- Globalizing our Innovation.- An Open Letter to the Serious Reader of this Book.
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