Ask, Measure, Learn
Using Social Media Analytics to Understand and Influence Customer Behavior
Besorgungstitel - wird vorgemerkt | Lieferzeit: Besorgungstitel - Lieferbar innerhalb von 10 Werktagen I
27,93 €*
Alle Preise inkl. MwSt.|Versandkostenfrei
ISBN-13:
9781449336752
Veröffentl:
2014
Erscheinungsdatum:
11.03.2014
Seiten:
336
Autor:
Lutz Finger
Gewicht:
510 g
Format:
228x153x25 mm
Sprache:
Englisch
Beschreibung:
You can measure practically anything in the age of social media, but if you don’t know what you’re looking for, collecting mountains of data won’t yield a grain of insight. This non-technical guide shows you how to extract significant business value from big data with Ask-Measure-Learn, a system that helps you ask the right questions, measure the right data, and then learn from the results.Authors Lutz Finger and Soumitra Dutta originally devised this system to help governments and NGOs sift through volumes of data. With this book, these two experts provide business managers and analysts with a high-level overview of the Ask-Measure-Learn system, and demonstrate specific ways to apply social media analytics to marketing, sales, public relations, and customer management, using examples and case studies.
Praise for Ask, Measure, Learn
Kunden Rezensionen
Mehr zum Thema
Folgen Sie uns auf:
