A student-focused, research-informed, relevant book for anyone interested in food and drink tourism

Introduction (An Appetiser)PART I: THE GROWTH AND DEVELOPMENT OF FOOD AND DRINK TOURISMChapter 1: What is food and drink tourism?Chapter 2: A history of culinary exploration and food tourismChapter 3: Identity development and the cultural dimension of food and drinkChapter 4: Niche tourism and the growth of food-inspired travelChapter 5: The globalisation and localisation of food and drinkChapter 6: Food, tourism and agricultural policyChapter 7: Wine Tourism and the development of ¿winescapes¿PART II: THE PROMOTION AND BRANDING OF FOOD AND DRINK TOURISMChapter 8: Marketing and branding food and drink tourismChapter 9: The role of media and social media in promoting food and drink tourismChapter 10: Managing food tourism: on-site marketing and interpretationChapter 11: Food assurance schemes, organisations and initiativesPART III: FOOD AND DRINK ATTRACTIONS AND EVENTSChapter 12: The transformation of place through food and drinkChapter 13: Food and drink festivals, events and marketsChapter 14: Food- and drink-inspired events: the weird and wonderfulChapter 15: Following food and drink: tours, trails and routesChapter 16: Food and drink visitor attractionsChapter 17: Beverage tourism: drinking to experience people and placeChapter 18: The role of food and drink tourism in sustainable developmentChapter 19: When consumers become producersChapter 20: The food and drink tourism supply chainChapter 21: Local food and drink in the hospitality industryConclusionChapter 22: The future of food and drink tourism