Ideal for those with a minimum of mathematical and statistical knowledge, Business Research Methods and Statistics Using SPSS provides an easy to follow approach to understanding and using quantitative methods and statistics. It is solidly grounded in the context of business and management research, enabling students to appreciate the practical applications of the techniques and procedures explained.

PART ONE: GENERAL ORIENTATION TO RESEARCH IN BUSINESS AND MANAGEMENTResearch, Statistics and Business DecisionsContrasting Philosophies and Approaches to ResearchEthical Issues in ResearchSelecting the Topic and Conducting a Literature ReviewTheory, Problem Definition, Frameworks and Research Design PART TWO: ENTERING, DESCRIBING AND OBTAINING DATAHow To Enter Data into SPSS and Undertake Initial ScreeningDescribing and Presenting your DataNormal Distribution, Probability and Statistical SignificanceSampling IssuesHypothesis Formation, Types of Error and EstimationPower and Effect SizePART THREE: STATISTICALLY ANALYSING DATAHypothesis Testing for Differences between Means and ProportionsAnalysis of Variance Techniques (ANOVA)Chi SquareMethods of Correlation Testing Hypotheses of RelationshipsPrediction and RegressionReliability and ValidityFactor AnalysisPART FOUR: SURVEY METHODS FOR RESEARCH IN BUSINESS AND MANAGEMENTAttitude Questionnaires and MeasurementStructured Interview and Questionnaires SurveysPART FIVE: REPORTING AND PRESENTING RESEARCHWriting Up and Communicating Research