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Statistics for Marketing and Consumer Research
ISBN-13:
9781446204016
Veröffentl:
2008
Einband:
WEB PDF
Seiten:
432
Autor:
Mario Mazzocchi
eBook Typ:
PDF
eBook Format:
EPUB
Kopierschutz:
2 - DRM Adobe
Sprache:
Englisch
Beschreibung:
Balancing simplicity with technical rigour, this practical guide to the statistical techniques essential to research in marketing and related fields, describes each method as well as showing how they are applied.
PART ONE: COLLECTING, PREPARING AND CHECKING THE DATAMeasurement, Errors and Data for Consumer ResearchSecondary Consumer DataPrimary Data CollectionData Preparation and Descriptive StatisticsPART TWO: SAMPLING, PROBABILITY AND INFERENCESamplingHypothesis TestingAnalysis of VariancePART THREE: RELATIONSHIPS AMONG VARIABLESCorrelation and RegressionAssociation, Log-linear Analysis and Canonical Correlation AnalysisFactor Analysis and Principal Component AnalysisPART FOUR: CLASSIFICATION AND SEGMENTATION TECHNIQUESDiscriminant AnalysisCluster AnalysisMultidimensional ScalingCorrespondence AnalysisPART FIVE: FURTHER METHODS IN MULTIVARIATE ANALYSISStructural Equation ModelsDiscrete Choice ModelsThe End (and Beyond)
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