Wallace, M: Museum Branding
Gewicht:
709 g
Format:
235x157x25 mm
Beschreibung:
Branding a museum helps it stand out from the crowd by giving it an image and personality with which visitors and supporters can identify, increasing their emotional attachment and encouraging them to return. In Museum Branding, Wallace offers clear, practical advice on how to brand a museum department-by-department, step by step. By highlighting case studies from museums of every type and size, she emphasizes that brains, not budget, create a successful branding effort. This new edition is heavily updated to reflect digital branding from start-to-finish and features three entirely new chapters: Public Relations and Social Media; Theaters, Conservation Labs, and Visible Storage Spaces; and Databases
PrefaceChapter 1: ExhibitionsChapter 2: ToursChapter 3: BuildingChapter 4: EventsChapter 5: Membership and FundraisingChapter 6: EducationChapter 7: Board and VolunteersChapter 8: MarketingChapter 9: PartnershipsChapter 10: Finding Your BrandChapter 11: Public RelationsChapter 12: Social Media and BeyondChapter 13: EmailChapter 14: LobbyChapter 15: StoreChapter 16: CaféChapter 17: PublicationsChapter 18: Academic MuseumsChapter 19: DatabasesReferencesIndexAbout the Author
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