Rami Zwick Hong Kong University of Science and Technology Amnon Rapoport University of Arizona And Hong Kong University of Science and Technology This volume (and volume II) includes papers that were presented at the Second Asian Conference on Experimental Business Research held at the Hong Kong University of Science and Technology (HKUST) on December 16-19, 2003. The conference was a follow up to the first conference that was held on December 7-10, 1999, the papers of which were published in the first volume (Zwick, Rami and Amnon Rapoport (Eds. ), (2002) Experimental Business Research. Kluwer Academic Publishers: Norwell, MA and Dordrecht, The Netherlands). The con­ ference was organized by the Center for Experimental Business Research (cEBR) at HKUST and was chaired by Amnon Rapoport and Rami Zwick. The program committee members were Paul Brewer, Kenneth Shunyuen Chan, Soo Hong Chew, Sudipto Dasgupta, Richard Fielding, James R. Frederickson, Gilles Hilary, Ching-Chyi Lee, Siu Fai Leung, Ling Li, Francis T Lui, Sarah M Mcghee, Fang Fang Tang, Winton Au Wing Tung and Raymond Yeung. The papers presented at the conference and a few others that were solicited especially for this volume contain original research on individual and interactive decision behavior in various branches of business research including, but not limited to, economics, marketing, management, finance, and accounting. The following introduction to the field of Experimental Business Research and to our center at HKUST replicates the introduction from Volume II.

PrefaceChapter 1. The Rationality of Consumer Decisions to Adopt and Utilize Product-Attribute Enhancements: Why Are We Lured by Product Features We Never Use? Shenghui Zhao, Robert J. Meyer and Jin HanChapter 2. A Behavioral Accounting Study of Strategic Interaction in a Tax Compliance Game, Chung K. Kim and William S. WallerChapter 3. Information Distribution and Attitudes Toward Risk in an Experimental Market of Risky Assets, David Bodoff, Hugo Levevq and Hongtao ZhangChapter 4. Effects of Idiosyncratic Investments in Collaborative Networks: An Experimental Analysis, Wilfred Amaldoss and Amnon RapoportChapter 5. The Cognitive Illusion Controversy: A Methodological Debate in Disguise that Matters to Economists, Ralph Hertwig and Andreas OrtmannChapter 6. Exploring Ellsberg¿s Paradox in Vague-Vague Cases, Karen M. Kramer and David V. BudescuChapter 7. Overweighing Recent Observations: Experimental Results and Economic Implications, Haim Levy and Moshe LevyChapter 8. Cognition in Spatial Dispersion Games, Andreas Blume, Douglas V. DeJong and Michael MaierChapter 9. Cognitive Hierarchy: A Limited Thinking Theory in Games, Juin-Kuan Chong, Colin F. Camerer and Teck-Hua HoChapter 10. Partition Dependence in Decision Analysis, Resource Allocation and Consumer Choice, Craig R. Fox, David Bardolet and Daniel LiebChapter 11. Gender & Coordination, Martin Dufwenberg and Uri GneezyChapter 12. Updating the Reference Level: Experimental Evidence, Uri GneezyChapter 13. Supply Chain Management: A Teaching Experiment, Rachel Croson, Karen Donohue, Elena Katok and John StermanChapter 14. Experiment-Based Exams and the Difference between the Behavioral and the Natural Sciences, Ido Erev and Re¿ut Livne-Tarandach