Differentiate or Die: Survival in Our Era of Killer Competition
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ISBN-13:
9781441750679
Veröffentl:
2013
Erscheinungsdatum:
01.04.2013
Seiten:
0
Autor:
Jack Trout
Sprache:
Englisch
Beschreibung:
In today's ultra-competitive world, the average supermarket has 40,000 brand items on its shelves. Car shoppers can visit the showrooms of over twenty auto makers. Differentiating products today is more challenging than at any time in history, yet it remains a key to a company's survival. InDifferentiate or Die, bestselling author Jack Trout takes marketers to task for taking the easy route of high-tech razzle-dazzle and sleight of hand instead of marketing their product's uniquely valuable qualities. He examines successful differentiation initiativesfrom giants like Wal-Mart to tiny Trinity Collegeto determine why some succeed and some fail.
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