The ever-shifting landscape of electronic resources challenges even the most tech-savvy information professionals. Now, however, you can surmount those challenges, with the solid backing offered in this practical book.Despite their being visible, valuable, and expensive components of public and academic library collections, electronic resources remain somewhat mysterious to many librarians. How do you deal with vendors, how do you decide which e-resources to buy, how do you optimize access for remote users, and perhaps most importantly, how do you motivate your public to use them?Created by three front-line practitioners, this guide answers all of those questions and more, offering practical advice to information professionals involved in any aspect of electronic resource management-from selecting, acquiring, and activating to managing, promoting, and deselecting. It features clear instructions along with definitions, checklists, FAQs, and sidebars comprising sensible tips and anecdotal asides for the involved librarian. Written in a lively style and brimming with helpful information, this is the guide you'll wish you had in library school, and a resource you will refer to again and again.

Chapter 1 So What Are Electronic Resources Anyway?DefinitionsWho's Who: The Major PlayersThe Electronic Resources Life CycleNASIG Core CompetenciesWho Should Read This Book?Additional ReadingsReferencesChapter 2 Vendors Are Your FriendTypes of VendorsPublishersAggregatorsSubscription Agents (aka Book Jobbers)Consortia and Buying ClubsPlatform ProvidersThe Ideal Vendor RelationshipBuilding Strong Working Relationships with VendorsJumpstarting Relationships at a New LibraryNegotiating with VendorsAdopting the Negotiation Mind-SetTheories of NegotiationTips and TechniquesConclusionAdditional ReadingsReferencesChapter 3 Licenses: The Fine PrintA Note on Public LibrariesPreparing to NegotiateDefinitions and ExamplesCuring a BreachIndemnificationWarranteesJurisdictionAuthorized UsersLimitation of LiabilityPrimacy of the Signed LicensePolicing UsersAuthorized and Unauthorized UsesInterlibrary Loan (ILL)Scholarly SharingPrinting, Copying, and DownloadingElectronic Reserves and Course PacksFair Use ClauseBusiness TermsList of Items Covered by LicenseGuarantee of Usage StatisticsGuarantee of MARC Record DeliveryRenewal TermsAuthentication MethodsInflation CapEarly CancellationPerpetual AccessArchival AccessE-Book LicensesStreaming Media LicensesCurrent Trends in LicensingShared Electronic Resource Understanding (SERU)ONIX-PLData and Text MiningYou Are Not AloneHousekeepingConclusionAdditional ReadingsReferencesChapter 4 Buy All the Things!Traditional Purchasing OptionsSubscription ResourcesPerpetual AccessAggregator DatabasesAccess-OnlyJournal PackagesOne-Time FundsEmerging Purchasing OptionsDemand-Driven Acquisitions (DDA) and Patron-Driven Acquisitions (PDA)Evidence-Based Acquisitions (EBA)Interlibrary Loan Purchase-on-Demand (ILL PoD)Pay-Per-View (PPV)Pricing ModelsWorkflows for AcquisitionsOpen AccessConclusionAdditional ReadingsReferencesChapter 5 Creating Access in All the Right PlacesDefinitionsIP AuthenticationProxy ServersAuthentication MethodsChoosing a Proxy ServerEZproxyAccess to DatabasesAccess to JournalsJournals in Public LibrariesKnowledge BasesOpenURLsJournals and EZproxyAccess to Streaming MediaAccess to E-books and AudiobooksAccess to Discovery ServicesPublicityConclusionAdditional ReadingsReferencesChapter 6 Marketing, Part I: PlanningThe Rules of MarketingThe Marketing PlanStep 1: Research What Has Already Been DoneStep 2: Perform an Environmental ScanStep 3: Develop a Marketing GroupStep 4: Conduct Market ResearchStep 5: Write a SWOTStep 6: Develop GoalsStep 7: Create an Action PlanStep 8: Develop an Assessment PlanStep 9: EvaluateStep 10: ReviseConducting Market ResearchSurveysFocus GroupsConclusionAdditional ReadingsReferencesChapter 7 Marketing, Part II: Promotional StrategiesWord-of-Mouth MarketingWeb MarketingThe Value of Web MarketingTips for Web MarketingPrint MarketingVarieties of Print MarketingTips for Print MarketingOutreach MarketingExamples of Outreach MarketingTips for Outreach MarketingBrandingDeveloping Your BrandTips for BrandingSocial MediaTips for Social MediaFacebookTwitterBloggingConclusionAdditional ReadingsReferencesChapter 8 Assessment, Part I: Subscription ResourcesData-Driven DecisionsQualitative Assessments of Electronic ResourcesQualitative Assessments beyond the Products ThemselvesMeasuring UsageCOUNTER and SUSHITools and ResourcesDetermining ValueDatabasesJournals and Big DealsMedia PlatformsBudgeting and Financial SustainabilityTalk to Your RepsDistributing the MiseryCancellation Band-AidsPublic RelationsConclusionAdditional ReadingsReferencesChapter 9 Assessment, Part II: One-Time Purchases and LeasesCollection Development of Electronic ResourcesFormat SelectionCostHands-Off Collection DevelopmentAccess vs. OwnershipSelf-PubThe Case for Weeding Electronic ResourcesIdentifying What to WeedThe Self-Weeding CollectionHow to Weed Electronic ResourcesConclusionAdditional ReadingsReferencesChapter 10 I Think the Internet BrokeReporting and Tracking ProblemsWhat Went Wrong and How to Fix ItStep 1: Replicate the ProblemStep 2: Determine the Route of AccessStep 3: Seek Out Reports of the ProblemStep 4: Report the ProblemTroubleshooting ScenariosScenario 1: ProQuest Database OutageScenario 2: Downloadable Audiobook Access ErrorScenario 3: Journal Access ErrorScenario 4: Database Access ErrorScenario 5: Abundant Discovery Service Access ErrorsThe End of the Troubleshooting RainbowConclusionAdditional ReadingsReferencesChapter 11 Users Are People, TooOverviewGetting StartedSetting GoalsUser ResearchPersona CreationRecruiting UsersScreening UsersParticipatory DesignCard SortingPrototypingUsability TestingTypes of Usability TestsCreating a Test PlanThe Nuts and Bolts of ModerationExecuting the TestSummarizing the DataAnalyzing the DataHeuristic TestingPresenting Your FindingsConclusionAdditional ReadingsReferencesChapter 12 No Librarian Is an IslandConsortiaAdvantagesDisadvantagesHow to Make Consortia WorkConsortia in ActionProfessional DevelopmentListservsOrganizationsConferencesWebinarsJournalsMentorsConclusionAdditional ReadingsReferencesAppendixGlossaryIndex