Fun to read yet full of powerful business information, this guide provides a comprehensive toolkit for crafting winning strategies in today's competitive environment.Mastering Strategy: Workshops for Business Success uses a series of workshops to strip away confusion and present popular and proven strategy frameworks in an easy-to-understand, straightforward, and entertaining manner. Using everyday language that avoids jargon, the workshops in this comprehensive toolkit help readers identify the competitive patterns of any industry, understand any company's competitive position in its market, formulate a set of strategic solutions for a company, and recognize the risk-return trade-offs of those strategic solutions. The authors cover introductory competitive strategy concepts while also providing guidance for business people intent on taking their strategic thinking skills to the next level. From business professionals seeking to quickly grasp and employ strategy essentials, to would-be entrepreneurs sizing up the potential of their business opportunity, to scientists pursuing commercialization of their inventions, this book is the ideal resource to make each a more effective strategic thinker.

Shows readers not just how to craft marketing strategy but also how to advocate for their strategic ideas

FiguresAcknowledgmentsIntroductionWorkshop 1 Strategy, Defined: What We Talk About When We Talk About StrategyWorkshop 2 Understanding the Business Climate: Which Way Is the Wind Blowing?Workshop 3 SWOT and Generic Strategies: Starting with a View from the TopWorkshop 4 The Five Forces: Pressure Points on Your Company's ProfitabilityWorkshop 5 The Value System: Who's Kicking-and Kissing-Whom?Workshop 6 The Value Chain: The Ins and Outs of Your BusinessWorkshop 7 The Core Competency: What's Your Secret Sauce?Workshop 8 Diversifications: Where Do You Go from Here-and How Do You Get There?Workshop 9 International Strategy: Stepping Out of Your Domestic MarketWorkshop 10 Measuring Strategic Success: It Ain't a Strategy If You Can't Measure ItWorkshop 11 Strategy Implementation: Getting Your Strategic Ducks in a RowWorkshop 12 Wrap-up: Mastering Strategy . . . and Beyond!NotesBibliographyIndex