Archetypes in Branding
A Toolkit for Creatives and Strategists
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ISBN-13:
9781440308185
Veröffentl:
2012
Erscheinungsdatum:
13.09.2012
Seiten:
128
Autor:
Margaret Hartwell
Gewicht:
1344 g
Format:
287x278x38 mm
Sprache:
Englisch
Beschreibung:
An accessible and real-world approach to brand development that will help you enliven your brand strategy and create resonant and authentic communications.Combined with a companion deck of sixty original archetype cards, this kit will give you a practical tool to: - Reveal your brand's motivations, how it moves in the world, what its trigger points are and why it attracts certain customers - Forge relationships with the myriad stakeholders that affect your business - Empower your team to access their creativity and innovate with integrity
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