Archetypes in Branding: A Toolkit for Creatives and Strategists

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Creating a successful design that meets client objectives and expectations depends mainly on communication between designer and client. The 60 archetypes cards are designed to help both parties choose a strategic and visual direction for new projects by focusing on brand archetypes and breaking them down into key words and images.
Autor: Margaret Hartwell, Joshua C. Chen
Margaret Pott Hartwell is a strategist, coach, teacher, speaker, and writer. She adapted the concepts and created the content for the book and the deck of cards (archetypesinbranding.com). Her 20 years of experience chronicle a career of effective brand and business solutions at the intersection of creativity and business in both the U.S. and the U.K. Margaret holds her MBA in Sustainable Management from Presidio Graduate School, her BA from UC Berkeley, and an advanced coaching certification from the Institute of Transpersonal Psychology.

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Autor: Margaret Hartwell
ISBN-13 :: 9781440308185
ISBN: 1440308187
Erscheinungsjahr: 13.09.2012
Verlag: HOW BOOKS
Gewicht: 1361g
Seiten: 128
Sprache: Englisch
Sonstiges: Taschenbuch, 269x282x38 mm
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