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Marketing IT Products and Services
ISBN-13:
9781439803202
Veröffentl:
2009
Seiten:
336
Autor:
Jessica Keyes
eBook Typ:
PDF
eBook Format:
EPUB
Kopierschutz:
0 - No protection
Sprache:
Englisch
Beschreibung:
Characterized by lightning quick innovation, abrupt shifts in technology, and shorter lifecycles, the marketing of IT products and services presents a unique set of challenges and often requires IT managers and developers to get involved in the marketing process. Marketing IT Products and Services is written to help busy IT managers and marketing managers get up to speed quickly and easily on what's needed to develop effective marketing strategies and campaigns.
Introduction to Strategic Marketing Management. Strategy and Implementation. Understanding the High Tech Customer. The Expanding Market. Market Research. Product Strategy. Innovation Management. IT Product Development Cycle. Pricing Products. Communications Strategies. Distribution Strategies. Marketing Implementation. Social Networking and the Sales Strategy. E-commerce as a Sales Medium. Appendices.
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